When it comes to selecting the right wine for your bar or restaurant, there are a few factors to consider. First, let's look at the full range of all the wine offers by the glass at various prices. But it's important to pay attention to the red bars that represent consumer interest. When it comes to an overall strategy, you'll need to take into account both your wine by the bottle program and your wine by the glass program.
It may be that you thought customers wanted a sweeter wine option and added a Moscato to the wine list, but it didn't sell as expected. The price of a glass of wine depends on the quality of the wine and the cost at which the bar or restaurant purchased it from its supplier. Surprisingly, WineEnthusiast states that lower-value wines have the highest margins, while more luxurious wines have a lower profit margin. You may even want to look into finding gluten-free wine brands to meet the individual needs of each customer, in order to increase your bar sales. Since wines offer more benefits than any other food on your menu, you must make sure you are maximizing the benefit potential of your wine program. Generally speaking, most restaurants prefer popular red wines, such as Cabernet Sauvignon, and popular white wines, such as Chardonnay.
If you're in an older market with a more sophisticated palate, it may be acceptable to charge more for your wine, while an establishment with a younger crowd should be more cautious about wine prices. Make sure you keep researching how to increase sales in restaurants and invest in bar accounting software or a wine tracker so you can accurately track your income. With the offer of wine by the glass, many restaurants lose out on profits because the bottle runs out before another customer orders a drink (we recommend barrel wine to avoid this, but we'll talk about that later).Ultimately, it all depends on the quality of the wine and the price at which the bar or restaurant bought it from its seller. If your bar or restaurant is located in a big city, then chances are that your drinks will be more expensive than those of a bar that pays a lower rent.