30 Creative Ideas for Wine Bar Events and Promotions

Whether it's wine, beer or mini cocktails, people love a drink sample. Hosting an event, either indoors or on your patio, is a great way to give people what they want. The first step is to find a creative event concept. This step can be the most frustrating for some, so here are 30 of our favorite ideas for bar and restaurant events to get you started. With wine tastings, guests have the chance to learn more about wine and enjoy their favorites.

Consider basing your event on different vintages or regions, such as the 5 best wines in South Africa or the wines that put Italy on the map. When it comes to dinners and conferences, take note of Madklubben's strategy manual. They schedule regular conferences that include everything from true crimes to lifestyle advice. And it all comes with a prepaid ticket for a 3-course sharable menu and everything you can drink with beer and wine (which always makes true crime lectures much more intense). A four-handed dinner is a type of collaborative chef dinner in which 2 or more chefs cook together for an unforgettable dining experience.

From delicious dishes to expertly paired wines, the only limitation is the size of the kitchen. Organizing a charity event is a great way to engage with the community. Let's take the Barr restaurant as an example. To support The World Wide Fund for Nature's wildfire campaign in Australia, they partnered with other restaurants in Copenhagen (Iluka, Noma, 10) to create a tasting menu with dishes from each of the participating restaurants and wines from Lieu Dit and Rosforth (& Rosforth). From big Christmas parties to intimate Christmas Eve dinners, make your restaurant the ideal place this holiday season.

Be inspired by Michelin-starred Pru and his Christmas Eve experience: a 6-course menu with premium beverage pairing. Whether you're looking for an event to fill your bar on a quiet night or an event to give your pub guests something to talk about, check out this list of the 20 best bar event ideas that are sure to draw customers to your pub or bar. After a few successful singles nights, it will be time to organize a couples night. Games for couples, such as a fake dating show and 2-for-1 drink specials, are ideal for a night celebrating married couples or going out. With a themed night in your pub or bar, your guests won't have to wait for Halloween to dress up. From the neon of the 80s to the goat beards of the 2000s, theme nights are fun ways to fill your bar.

You can even serve drinks from that time and offer prizes to the best dressed. Be inspired by the cocktail workshops organized by Gedulgt in Aarhus, Denmark. Here, guests learn how to prepare 2 different pre-selected cocktails. As an additional product, they offer a different package with snacks and snacks. While you can celebrate random holidays, such as Day of the Lagged (January 3) or the Day of Wearing Pajamas to Work (April 1), we suggest that you focus on the holidays that real people know: Christmas, New Year's Eve, even Halloween and Valentine's Day.

And don't forget the seasonal drinks that match the theme. Join our list and learn about special events and exclusive wine cellar launches before they hit the website. However, organizing a lot of tastings has other advantages. You can use the feedback from these events to learn how to stock your wine list. In fact, some wine bars organize seasonal tasting parties, where they use the information and knowledge collected to guide them in building their wine list. And you can do more than highlight the bottles of wine from your wine list: you can also post photos of people enjoying the pleasant atmosphere or photos of recent tastings and VIP events.

The Sommeliers Choice Awards bring together the best restaurant wine buyers, master sommeliers and wine directors who have a direct influence on the local U. S. market. Finally, think of all the ways you can take advantage of social networks (Facebook, Twitter, Instagram, YouTube and Pinterest) to generate buzz in your wine bar. For example, the Corkbuzz wine bar, in the Union Square neighborhood of New York, is known for organizing a blind tasting “happy hour”.Wine differs from other products in that customers have a natural interest in learning as much as possible about wines, wine regions, winemakers and winemaking techniques.

Attendees at a wine-blending party combine different varieties of wine, experimenting with flavors and textures, to create a unique blend. Philosophie Wine Bar is located in downtown Macon, Georgia, about 80 miles south of Atlanta, in the heart of Georgia. Your wine bar will become known as the place to go to taste hand-selected bottles from around the world. Guests are free to express their creativity and experiment with wines from different regions, varieties aged in barrels of different types of wood, and even wines not aged in wood. This may sound obvious but you'd be surprised to learn how many wine bars promote their products without taking into account various demographics and customer segments involved. Or you can ask your sommelier or wine director to organize events for general public in order to educate them about wine industry.

If you want get in touch with best sommeliers and local wine buyers in US now is best time introduce your wines. For Happy Hour audience for example you can offer some of your premium or limited-edition wines as way make your wine bar stand out from competition.

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